Keyword research: Use a free keyword research tool to find relevant keywords for your project. This will help you understand what people are searching for and how you can optimize your content to rank higher in search results.

Improve website loading speed: Google ranks pages that load faster and higher than those that load slower. You can use Google’s PageSpeed Insights or Semrush’s Website Checker to check your website’s loading speed and get tips on how to improve it.

Create linkable assets: Create high-quality content that other websites will want to link to. This will help increase your website’s authority and improve its search engine rankings.

Optimize old content for user intent: Review your existing content and optimize it for user intent. This means making sure that your content is relevant, useful, and engaging for your target audience.

Get backlinks from content curators: Reach out to websites that curate content in your niche and ask them to link back to your website. This will help increase your website’s authority and improve its search engine rankings.

Use concept visuals: Use visuals such as infographics, charts, and diagrams to explain complex concepts in an easy-to-understand way. This will help increase engagement with your content and improve its search engine rankings.

Find question keywords: Use tools like AnswerThePublic or Google’s “People also ask” feature to find question keywords related to your topic. Create content that answers these questions clearly and concisely.

Rank for brand name terms: Optimize your website for brand name terms so that people searching for your brand can easily find you in search results.

Emulate top-performing pages: Research your competitors’ best-performing pages using tools like Semrush’s Organic Research tool. Find what’s already working for them and create something better or similar.

Get more clicks on your top-ranking pages: Optimize the title tags of pages that are already ranking high on search engine results pages (SERPs) to make them more attractive to searchers.